3am daily for his children

For over 15 years, our father, Encik Halid, will begin his day at 3am. He would travel to Jurong Port to purchase the freshest from the wholesale retailers.

As Encik Halid had zero experience, he seeked knowledge from other experienced wet market business owners. Encik Halid made an effort to know about the origins and learned on how to pick out fresh ones so as to provide the freshest for his customers.

After years of hard work and diligence, he has gained customers' trust while prioritizing quality yet affordable seafood.

At the end of the day, his hard work are for his children.

We hope you enjoy this story as it gives you a peek into INI.BERAPA.